Introducing Nopal- a brand & web design concept for a sustainable cactus leather startup.

Intersecting between technology and the fashion industry, this brand concept needed to be both stylish and innovative to appeal to its target audience. The color palette is inspired by the desert and the prickly pear cactus, while the accent color yellow is known in color psychology to be associated with optimism- a good choice for a sustainable brand. 

The body copy is set with the typeface Roboto. Its duality of being both geometric and having open curves, while also being very legible on screens made it the right choice. The heading typeface is Neue World, a beautiful serif font from Pangram with elegant curves in thinner weights and bolder contrasts in heavier weights.